A major ethnic hair care company charged me with developing marketing graphics for a specific product line. This piece needed to be direct mailed to potential customers to encourage them to try the product.

I had to design the direct mailer to be printed, assembled and mailed. There were no sample packs at the time so "mock art" had to be created for the presentation.

The bottles in the design were mocked up as well in the beginning because the images needed to be available to the sales force before product was actually manufactured, labeled and shipped, which is the case with new products sometimes.

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Also shown below is an accompanying retractable banner concept.